Ignite Digital Marketing Podcast
Innovative strategies and tactical tips that help healthcare organizations build their digital brand and attract more patients.
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Each week, the Ignite podcast will bring you 10-minute episodes that dig into the latest SEO, PPC, and paid social strategies, news, and tools that will help grow your healthcare organization.
Recent Interviews
The Marriage Between AI and Digital Advertising
The key to digital advertising is finding the perfect balance between artificial intelligence and marketers’ ingenuity.
Your Top SEO Questions, Answered
We gathered real SEO questions and posed them to Cardinal’s SEO experts in this episode of Ignite!
How to Create Ads That Don’t Suck
Great ad creative starts by understanding the patient journey, their motivations & challenges, and providing real value through your offering.
5 Keys to Effective Paid Search Strategies
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.
HIPAA Compliant Marketing with First Party Data
With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior.
How to Balance UX & SEO in Website Design
Is there a way to balance these two marketing disciplines? The answer is YES.
How Top-Performing Websites Drive Conversions
Want more conversions from your website? For top-converting websites, these best practices only scratch the surface.
6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
Here are 6 principles to follow for creating your dream website and how UX can impact your website’s performance.
How to Get Patients To Your Door: Developing Your Healthcare Offer
What do your patients care about? That is the first thing you need to think of when developing an offer. Once you’ve narrowed that down, you can start building your unique offering(s).
Upcoming Healthcare Marketing Trends 2022
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on.
Top Challenges Healthcare Marketers Faced in 2021
Here’s how the iOS14 update affected healthcare marketers and the hiccups high-growth healthcare organizations face while factoring in local-level needs.
Healthcare Marketing Trends Continuing in 2022
What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021?
Personalization in Healthcare Marketing
Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue.
SEO Best Practices for Merging Websites
Here’s why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process.
How to Build The Perfect Healthcare Marketing Team
How do you decide what capabilities to keep in-house and what to outsource?
Top 3 Marketing Mistakes Healthcare Organizations Make
Here are the top 3 mistakes healthcare marketers commonly make and how to avoid making them again.
Building Your Patient Pipeline Beyond Referrals
Build a robust patient pipeline when you go beyond provider referrals and diversify your marketing strategy and invest in digital channels.
How to Create Transformative Patient Experiences
Hear how healthcare providers can create exceptional experiences across the patient journey, in both digital and in-person interactions.
The CRO Process
If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action.
Build a Foundation for Better Marketing Measurement
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? Here’s how to build a foundation for better marketing measurement.
How Link Building Can Help You Claim Page One Ranking
Here are a few strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google.
Why Being The Best Isn’t Enough: Finding Your USP
Here are specific tactics healthcare marketers can use to define their USP and how it impacts their digital marketing strategy.
AI and The Future of Digital Advertising
Smart Bidding is the future of digital advertising; hear the ins and outs of Google’s AI technology and how it’s making advertising more targeted.
How to Create a Marketing Agency RFP
Here’s how to create a solid RFP, what research you should do before looking for a partner, how an agency can detect a genuine RFP, & how to find a marketing agency that fits your needs.
Google I/O – Conversational Search
Here are Google’s latest technologies, why they are pushing for conversational search, and what the future of search looks like for healthcare marketers.
Facebook Ads: Take Your Social Strategy to the Next Level
Want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects? Consider Facebook advertising.
Top 3 Marketing Technologies Every Healthcare Organization Needs
Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results.
Back to Basics: Building Your Healthcare SEO Strategy
If healthcare orgs want to rank on SERPs, they need a solid SEO foundation. Tune in to Ignite to hear how you can build an effective SEO strategy.
The Future of Telehealth: a Hybrid Approach
As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care?
Intro to CRO: How Understanding Human Behavior Can Improve Conversion Rates
See how understanding human behavior helps you optimize conversion rates at your healthcare organization.
Call Analytics: Listen to Your Patients to Improve Conversions
Hear how healthcare marketers can use call analytics to get better marketing results, improve their business, and what to look for once they implement it.
How Consumer Search Behavior is Evolving
Here’s how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes.
Why You Can’t Neglect Your Digital Reputation
Our hosts discuss the role online reviews play in the patient journey, how reviews impact local SEO, and the essential steps healthcare organizations need to take to build and protect their online reputation.
2021 Google Ads Update: Say Goodbye to Broad Match Modifiers
In July, Google Ads will be rolling out a new update. Listen as our hosts discuss the ins and outs of the Google Ads update and the reasons behind this new shift.
The State of Healthcare Marketing in 2021
In the past year, the healthcare industry experienced uncertainty & economic instability. Questions remain on what the future of healthcare looks like.
Google Plans Big Moves in 2021. Are You Ready?
Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut.
How To Dominate Google With PPC + SEO
Smart marketers know it’s not SEO versus PPC; you need both. See how these foundational tactics work together to increase brand awareness and your visibility on search.
Are Your Facebook Ad Campaigns Ready for iOS14?
As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads.
The Rise of Digital In Healthcare Marketing
Our hosts discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.
Healthcare Marketing Insights from Cardinal’s Experts
Cardinal’s top healthcare marketing experts share high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.
Matt Gove, CMO, Piedmont Healthcare
Matt Gove is using innovation in healthcare marketing to continue to increase patient volume in a big way
Hernando Ruiz-Jimenez, CMO, New York Presbyterian Hospital
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology
Leslie Gibbs, CMO, Modern Vascular
How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation
Paul Gross, CMO of National Vision Inc
How Paul Gross, CMO of National Vision, used digital marketing to spread awareness and increase patient acquisition
Kurt Lee Hurley, CMO of American Family Care
From SEO to PPC and Review Generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-local group.
Cody Lee, Vice President, Summit Partners
How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively
Jennifer Schultz , Senior VP of Marketing at OU Medicine, Inc.
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team.
Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care
Ben Goodman continues growing CareSpot & MedPost through trend setting digital advertising strategies.
Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities
Christina Fleming is starting with a brand and message first approach to growing Windsor
Chryssa Rich, Director of Marketing – Speaker and Panelist – Inventor
Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG’s status as the top dog in town.
Brittaney Bethea Director of Marketing and Communications
Brittaney Bethea is helping the Morehouse School of Medicine Grow It’s Local Awareness
Anaye Milligan, Director of Digital Marketing – Houston Methodist
Anaye Milligan is focusing his team on lead quality and using technology to better understand marketing ROI
Matt Kelly, Salesforce Marketing Cloud
How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume
Blair Primis, Sr. Vice President of Marketing , OrthoCarolina
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
Amy Marshall, Director of Business Development at OhioHealth
Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth
