Digital Marketing For Surgeons

Grow Your Surgery Practice with Innovative Digital Marketing
Strategies that Deliver Patients Every Day

Surgery Practices that Trust Us:

Logos Surgeons

Surgeon Marketing Case Studies

Atlanta Brain and Spine Case Study
ENT Allergy
Medicus Case Study
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According to a research by the Pew Internet & American Life Project, more than 80% of consumers (about 93 million Americans) use the internet to learn of health-related information. When consumers have questions regarding their health and well-being, they go online for answers instead of consulting with a medical professional – that’s also true when they look for healthcare providers.

When it comes to digital marketing, many healthcare providers believe that they’re behind the curve in comparison to other industries. Nevertheless, many healthcare providers are diversifying their online marketing strategies.

Can you say the same for your surgical practice?

If you’re looking to take your surgeon marketing to the next level, you should consider working with a reputable digital marketing agency. Cardinal Digital Marketing is an industry leader of specialized healthcare
marketing. We’ll give your marketing campaign the much-needed boost and help you acquire more patients.

Surgeon Digital Marketing Agency
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The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

5 Signs Your Surgeon Digital Marketing is Missing the Mark

There’s nothing worse than investing in a marketing strategy and then a few months down the road, you find out that it’s not paying off. Here are some signs your digital marketing isn’t working and it’s time to change hings up.

Conversion Rate is Stagnant or Decreasing

Perhaps the most obvious sign that your digital marketing plan isn’t working is stagnant or decreasing conversions. If you’re not generating more leads and getting new patients as a result of your marketing campaign, you have every reason to question whether your efforts are worth it or not.

It’s even more frustrating if you’re getting plenty of engagements but the results are simply not there. Low conversion rates can be attributed to many things but the most likely reason is that your marketing channels lack conversion rate optimization.

There’s a good chance that your visitors are having a hard time navigating your conversion funnels or they’re not finding them at all. With conversion rate optimization (CRO), you can streamline your conversion funnels and provide a better user experience to increase your conversion rates.

Conversion Rate Optimization for Surgeons
Targeted Audience for Surgeons

Pulling In the Wrong Audience

Another sign that your marketing campaign needs an overhaul is if you’re only attracting low-quality leads. Just being able to generate leads isn’t enough because not all leads are created equal. If your surgeon marketing campaign doesn’t attract the right audience, you’re wasting time and money. The quality of your visitors is crucial because a mere 10% increase in lead quality can potentially result in a 40% revenue increase.

The quality of leads measures how likely a lead becomes a conversion. A lead refers to the information you’ve acquired from users that have interacted with your practice. This is why you need to ensure that your marketing plan focuses on conversions and targets the right audience. Attracting the wrong audience leads to higher bounce rates and increased marketing costs.

Having Non-Strategy

There’s no winning in digital marketing without a proper strategy. Many healthcare providers think that they have a strategy but if the execution is wrong, they’re doing more harm than good. Although a non-strategy can work to some extent, you should be paying attention to the strategies you’re doing – things that are costing
you good money.

Here are some of the most common marketing errors that healthcare providers make:
1. Spending thousands of dollars on pay-per-click (PPC) without tracking or optimization.
2. Engaging in a marketing strategy and spending their budget without a clear goal.
3. Failure to develop a healthcare brand for their practice and unable to build brand awareness using a consistent trademark.
4. Going down the DIY approach without sufficient knowledge and proficiency, and wasting marketing bucks in the process.
Unless you already have a skilled in-house digital marketing team, partnering with a professional advertising agency like Cardinal is your safe bet.

Thought Leaders
Website Design and Content Marketing for Surgeons

Severely Outdated Website

When was the last time you’ve audited your surgeon website? Your website represents your practice and it’s essentially your brand. In most cases, the very first thing potential patients will see when searching for your practice is your website. At that moment, you need to make a good first impression towards your visitors.

When visitors come to your website, you have 3-4 seconds to make a good impression. If your website is poorly designed and structured, visitors will just leave and go to a competitor.

A sound digital marketing campaign includes website optimization. From web design to website copy, these are the steps that will make your website look beautiful and can provide good user experience.

Website Isn’t On The First Page

Did you know that only 25% of users are compelled to browse beyond the first page of the search results? If your surgeon website isn’t on the first page for your targeted keywords, it’s obvious that you could use a strong SEO strategy.

With good SEO implementation, you’ll receive benefits like stronger quality backlinks, on-page optimization, improved content strategy, and higher search engine rankings. SEO does require a good amount of time and
maintenance but it’s more than worth it.

Overall, SEO will increase your search engine rankings which can lead to benefits like increased brand awareness, better quality leads, increased traffic, and higher patient acquisition.

Surgeons Website Optimization for SERP

Why Do You Need a Surgeon Digital Marketing Partner?

Do I actually need a marketing partner to grow my practice?
Here are the top reasons why a healthcare marketing agency partner makes sense:

Unique Insight to Your Practice

A digital marketing agency like Cardinal that specializes in surgeon marketing has the knowledge and expertise about your industry. A professional healthcare advertising agency isn’t just proficient with digital marketing, they also understand the medical space – including matters like the patient journey, healthcare laws, and physician competition.

The healthcare marketing industry requires a unique approach and knowledge to be successful. Therefore, you can just hire a marketing partner and be done with it. Market insight is one of the best things a surgeon marketing agency can offer for your practice.

Healthcare Marketing
Build Trust and Credibility

Understanding of the Patient Experience

In just about every healthcare workflow, customers are always at the center of the patient-provider interaction. As a healthcare provider, it’s your duty to keep up with patient needs and that requires a unified brand experience and trust establishment.

If an agency understands the importance of the patient journey, they can help you be in control of your online presence. They’ll know exactly how to build your healthcare brand and how to present it to your ideal consumers. Furthermore, the agency can also ensure that your online presence and real-life patient experience have a seamless connection. This helps with finding new patients while retaining the current ones.

Knowledge of Surgeon Marketing Channels

The main goal of an agency is to enhance practice reputations, attract new patients, and improve overall practice success. Using customized strategies and data-driven solutions, a reputable agency can drive the results that you want. Having said that, not all marketing channels are effective for healthcare providers. A professional surgeon marketing agency knows from experience and data which channels are best suited for your specialty focus. Here are some of the most common channels that an agency can use to cultivate new business for surgeons, just to name a few:

– Social media marketing
– Content marketing
– Healthcare SEO
– Web design and branding
– Conversion rate optimization
– Video marketing
– Pay-per-click advertising
– Programmatic display
– Analytics and reporting

Understand Patient Experience

Surgeon Marketing Done Right With Cardinal

Whether you’re a plastic surgeon, a neurosurgeon, or a general practitioner, Cardinal Digital Marketing can help grow your practice. Here’s what our clients can expect from Cardinal’s brand of medical marketing:

Full Medical Website Audit

Right out of the gate, we’ll perform a full audit of your healthcare website. Cardinal is a data-driven marketing agency and we like to know what we’re dealing with. We’ll evaluate your traffic, SEO performance, current strategies, and more. A full audit helps us create a customized campaign for you.

SEO Campaign Management

Consistent monitoring is required when running an SEO campaign. If you don’t have the time and resources to keep track of your SEO efforts, we’ll gladly do it for you. We’ll get your website on the first page of Google to enhance patient acquisition and receive better returns.

Website Optimization

Are you proud of your website? Does it do a good job of generating leads and conversions? Cardinal has a team of talented web designers and CRO experts that will push your website to its fullest potential.

Social Media Marketing

With the help of our social media team, we’ll leverage the power of social media platforms like Facebook to engage and influence your patients.

Paid Media Advertising

If you prefer quick results, we offer paid media services for platforms like Google Ads, Bing Ads, Facebook Ads, and so on. Regardless of your budget, our PPC team will ensure that you make the most out of your advertising dollars.

Reviews and Reputation Management

It’s hard to grow your practice when you’re facing negative press and unfavorable reviews. We know the importance of your reputation for building your healthcare brand. Our reviews and management services will highlight your organization’s strengths and improve your local reputation.

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